Why we chose pay-per-use pricing

Most software tools charge a flat monthly fee. For insurance brokers, this creates a problem: broking is seasonal. Renewal cycles mean some months are packed with loss run merges and submission prep, while others are quiet.

A flat subscription means you pay the same during a quiet August as you do during a busy January renewal season. That does not feel right.

BrokerTools uses metered pricing instead. Each operation has a cost that depends on the size and complexity of the document being processed. A 10-row spreadsheet costs a couple of pence. A 50-page scanned PDF costs a few pounds. You always see the cost before committing.

Behind the scenes, the pricing is straightforward: we pass through the AI processing cost from AWS Bedrock at near-cost rates. There is no hidden margin on top of a subscription fee. The price you pay reflects the actual computational cost of processing your document.

This model also means there is no lock-in. You do not need to justify a monthly subscription to your firm. You do not need procurement approval. An individual broker can sign up, process one loss run, and decide if it was worth it — with no ongoing commitment.

We think this aligns incentives correctly. We only earn when you get value. If the tool is not useful, you stop using it and stop paying. If it saves you hours of manual work, the pennies-per-operation cost pays for itself many times over.